![]() Firstly, if you specify PMS 2096 C – you’re specifying the coated colour – that is, to be printed on a coated stock. Making that happen actually can depend on a few different factors. ![]() If your printer does Pantone work, also known as spot colours, you can tell them that you would like to use PMS 2096 C, and they will know what you want. It covers colours in all shades with “recipes” to create each colour, along with special ones such as metallic, pastel, and fluorescent. You may have heard of the “ Pantone Matching System” – this is a global standard of colours developed in the 60’s, widely used across the design industry – including for print. Then there’s the fact that humans can perceive colours differently to each other. ![]() There is also the fact that unless you’re a professional graphic designer or similar, you might not be using the kind of high quality monitor suited for working with colour reproduction, or it hasn’t been calibrated. In CMYK, as used in print, the colours are cyan, magenta, yellow, and black – and combining the colours makes them darker! In RBG, combining all the colours makes them brighter. The colours on screen are produced by red, blue, and green light – RGB. Viewing colours on your screen will usually look quite different in person. Then you get your precious prints back and that pink is now more Barbie™ than pastel.ĬOLOURS CAN VARY FROM SCREEN TO PRINT (AND VICE VERSA) You spent ages choosing the right shade of millennial pink. Or is it? You’ve designed yourself a nice brochure, slapped your logo on it and a couple of photos and sent it off to the printer. Colour matching for print probably doesn’t sound that complicated.
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